CRM Novostroy

What is Novostroy CRM for real estate sales?

CRM «Novostroy» is a specialized online platform for builders, real estate agencies, and developers, developed by the AvadaCRM team. It can be used to automate key processes: from property reservations to sales and analytics. It is not just an accounting system, but a smart digital assistant that integrates with the company’s website and structurally stores data on real estate properties, buyers, managers, and debts, and is ready to provide the necessary information in two clicks.

Our real estate program is built on the principle of a centralized infrastructure, where all data – from available apartments to the status of contracts and payments – is stored in a single secure space and synchronized with the website in real time.

The main idea behind the Novostroy project is to combine the database of properties, clients, agencies, and payments in a single access point, ensure the transparency of all transactions, and relieve the sales department by transferring routine tasks to algorithms. Thanks to CRM for real estate sales, you will manage all business processes through a single interface – in the office on your work computer or on your phone when you are on the go.

What are the benefits of a real estate sales service for businesses?

This system creates a unified digital space where data is not lost, tasks are not duplicated, and clients feel in control. The program's key advantages have already proven their effectiveness in practice.

Automation of real estate sales

A CRM for developers and realtors covers the entire sales cycle: from online property reservations on the website to payment processing, contract documentation, and transfer to accounting. This eliminates the need for manual data entry to synchronize data between departments. Every step of the transaction is digitized, transparent, and accessible in just a few clicks.

Synchronization with the company website

Data for each property (status, price, area, reservations) is synchronized in the system and on the developer's website. Eliminating human error reduces the risk of errors, inaccuracies, and delayed data updates, guaranteeing buyers reliable, up-to-date information at all times. This approach increases trust in the company and improves the user experience on the website.

Complete control over sales

A real estate sales CRM provides management and the sales department with powerful analytical tools. Summary reports, plan/actual charts, sales statistics and the breakdown of outstanding balances by property, and manager and agency performance are all displayed in convenient dashboards, enabling informed decision-making.

Tools for agencies and managers

Create separate accounts for real estate agencies and agents, complete with account cards, transaction statuses, client communication, and convenient document management. A centralized structure eliminates data duplication, and partner collaboration becomes transparent and manageable.

Adaptability and mobility

The program's interface is optimized for all types of devices - from desktop computers to smartphones and tablets. This is especially important for managers working in the field or remotely. The system is accessible anywhere there is an internet connection.

Scalable architecture and high stability

The real estate CRM program is designed to scale to projects of various sizes—from a single residential complex to a portfolio of dozens of properties. The system operates reliably even during peak sales periods or advertising campaigns, as it is designed to withstand high workloads and the simultaneous operation of a large number of users.

CRM interface for real estate «Novostroy»

The interface of our CRM for developers and realtors is designed taking into account real business processes in the real estate sector – from the first contact to the execution of the transaction. It is intuitive, adapted for different roles and quickly mastered by users.

The main sections include accounting for real estate objects, maintaining a database of buyers and agencies, managing applications and transactions, monitoring payments, as well as viewing key statistics. The information is structured in a convenient format, broken down by residential complex, statuses, types of property, etc. The program implements search, filtering and sorting for quick access to the necessary information, even if there are thousands of objects in the system. Thanks to integration with the site, CRM displays complete information about objects, processes and participants in real estate transactions – buyers and agencies.

• The main panel is the “Premises” module, which displays information about the number of objects, total area, payment schedule and sales statistics.
• The “Buyers” section keeps track of customers with records of contacts, history of requests and interests.
• The “Objects” module contains a real estate database with layouts, prices, characteristics, statuses, availability for booking or sale.
• The “Premises” tab provides details on individual real estate units – for example, apartments in a residential complex, with a link to the layout, floors and buildings.
• The “Cashier” section allows you to track income and expenses, keep track of payments related to transactions, and control payment schedules.
• The “Buyers” and “Agencies” modules provide a journal of customer and partner cards, which is automatically pulled from the site.
• The “Booking” block allows you to instantly record the selected object (apartment, parking, premises) for a client, set the reservation validity period and automatically update the object status.
• The “Statistics” section contains information about the occupancy and number of available objects, applications, transactions, sales, employee activity. Filters are set by period, project and data type, and dashboards can change depending on the user’s role.

CRM for real estate agencies and developers is adapted to mobile devices – the system conveniently works on tablets and smartphones, allowing managers to stay in touch with the database even outside the office: for example, during field consultations or moving between objects. Learn more about the advantages of PWA interfaces.

The program for selling apartments and houses can implement flexible settings for different roles – manager, manager, lawyer, accountant, so that each user sees only the necessary information.

Who is the real estate sales program suitable for?

CRM “Novostroy” from AvadaCRM is a universal tool that can adapt to different business models in the real estate sector. It will become an effective solution for:

• Development companies that manage several objects at the same time and seek to centralize the management of sales, reservations and financial flows.
• Construction companies with their own sales department or those that work with real estate agencies on terms of cooperation.
• Real estate agencies that specialize in the sale of primary real estate from the developer and need a transparent system of accounting for transactions and communication with clients.
• Investment companies that invest in residential complexes at the construction stage and are interested in sales analytics, profitability planning and control of cash transactions.
• Management companies that service residential complexes after commissioning and want to integrate sales, transfer of rights, customer support and payment for services in a single system.

The CRM system for real estate agencies and developers adapts to the number of properties, types of properties (residential, commercial, parking lots, warehouses) and customer interaction model. Thanks to this, our software solution works equally effectively for both small developers and large-scale development groups with a branched structure.

Custom CRM development for real estate sales

We offer the implementation of a ready-made "Novostroy" solution, which already includes all the necessary modules, or the creation of a completely customized CRM for realtors and developers, tailored to the specific needs of your business. This ready-made version is suitable for development companies and agencies looking to quickly automate processes. We provide basic setup, adaptation to your company structure, and team training. Functionality can be further developed or expanded at any time as your needs evolve.

If you need specific workflows, support for individual roles, integration with internal or third-party services, or unique interaction logic with buyers or agencies, we will develop a custom real estate sales program from scratch. This approach will allow us to address all the nuances of the operation: from the specifics of managing multiple properties or complexes to a multi-level sales funnel and interactions with partners and contractors.

With AvadaCRM, you receive transparent cost estimates, reasonable development timelines, and post-launch support. This is your step toward smart real estate sales automation, process transparency, and scalable management.