CRM for fitness clubs and sports centers

Gyms, fitness clubs, swimming pools, tanning salons and spa complexes – this is a business with very high flows of customers, each of which is potentially constant – which means its value for the company is very high. Working with a large number of people, whose needs are very diverse, can be quite a difficult task. And the influence of the human factor complicates it even more.

Therefore, we recommend you a CRM system that will greatly simplify relations with customers, eliminate a significant part of the routine and reduce the impact of possible errors on business processes. AvadaCRM company offers development CRM  for a fitness club both from scratch according to your needs, and based on ready-made solutions.

How does CRM for gym work?

The basis of the system is a database of all customers, into which any important information needed during the work is entered. An account is created at the time of the first contact of the client, regardless of the method. Integration with the website of your fitness club allows customers to fill out a form when clicking on an advertising link, the data from which will go directly to CRM.

In fact, with the help of the customer’s system, you can spend the entire sales funnel, from the first contact and presentation, to the test visit and the purchase of a subscription.

Connecting IP-telephony will allow you to plan and manage calls, make audio recordings, remind managers of the need to make a call, and even create and apply various scripts for an answering machine. From the moment of the first record, absolutely all cases of client-club interaction are entered into the database: visits, calls, individual lessons with a trainer, purchase of sports nutrition etc. You can configure the tracking of certain events – for example, the system will notify the manager if the client did not appear at the club for a certain time, if he needs to update the medical certificate or the sports nutrition brand he prefers appears on sale.

Managers and trainers can also use a personal task calendar, entering their own schedule and setting up notifications, as well as interacting with other employees. Such a calendar will allow you to track the productivity and level of load of a particular employee. It will be very convenient for coaches to conduct an individual training schedule using CRM. Records of all clients entered into the schedule will be displayed in it, so that the trainer can get acquainted with the individual characteristics of each before training (for example, with medical restrictions).

AvadaCRM strives to make CRM for a fitness club as convenient as possible for everyone. Therefore, for trainers in the gym, we offer the development of a mobile application with the functionality they need. After all, there is no computer in the room at hand.

The benefits of using CRM in fitness clubs

• the system greatly facilitates the work with information – the manager or trainer receives all the necessary information in a few seconds;
• organization of work with electronic subscriptions and club cards, the possibility of dividing customers into segments (standard, premium etc.);
• history of purchases and visits in a convenient format;
• setting up loyalty programs, promotions for regular customers etc.;
• Automation of mailings by e-mail and instant messengers;
• automation of telephone calls;
• financial analytics and statistics – including the calculation of the cost and profitability of one client;
• control of goods turnover and warehouse of products sold in the club;
• supplies control;
• for customers – a convenient schedule, quick online recording 24/7, the ability to track the club’s workload by the hour, the implementation of the client’s personal account, taking into account attendance, and statistics.

The implementation of CRM allows you to increase the manageability of the business by owners and senior management, especially for network clubs. In the system it is possible to generate reports on various indicators, track the performance of individual employees and the club as a whole. All this increases customer confidence and ultimately increases sales and profits.If you have a need to implement CRM in your fitness club, contact AvadaCRM. We have experience in developing similar systems in this area, and we offer you only those solutions that will help you.