CRM for transportation and logistics

In recent years, the global trend has reached Ukraine: now you can order with delivery almost anything, at least in large cities. This means that the number of delivery companies continues to grow, and the competition between them is also growing. Only those will survive in the competition and evolve who will be able to satisfy the client's requests to the maximum, using minimal resources. CRM (customer relationship management) for a logistics company will help in this – AvadaCRM uses custom-made systems by installing modules after commissioning the system.

What are the benefits of a CRM system for logistics

CRM-system helps to solve many logistics problems related to delivery, storage and relationships with customers and suppliers. It minimizes the time spent on performing routine operations and the impact of the human factor on business processes. CRM-system allows a logistics company to solve the following tasks:

• increase the speed of response to customer requests, which is very important in a highly competitive market. At the same time, the human resources required to process leads can even be reduced;
• optimizes the customer base – namely, the storage and use of account data. For each client, at the first contact, an account is created that provides all his data and history of calls. Provided that IP-telephony is connected, an account is created even during a telephone call; it can store call records;
• allows you to segment your customer database by any metric that marketers appreciate. This gives great advantages in organizing mailing lists, for which CRM can be integrated with the mail service;
• makes it easier to work with documents – anything that can be processed and stored electronically must be translated into CRM. Typical documents, reports, waybills, contracts, fiscal documents and much more are stored here;
• simplifies operations. Your administrators and dispatchers do not need to keep track of actual shipments in a notebook, because in CRM you can plan any actions and receive reminders about the need to perform them or monitor their implementation;
• allows you to use up-to-date statistical information, getting it “in two clicks”. The head of a logistics company cannot carry out effective management without statistical reports on the work of different departments and individual specialists – all this is provided by CRM. This data can also be used for analytics and building medium- and long-term development strategies, budget adjustments and marketing strategy optimization;
• allows you to track the performance of individual employees and use this data for payroll.

Integration of CRM logistics with other services

At your request, the company AvadaCRM implements the possibility of integrating CRM with other services for the most complete automation of business processes.

So, a special module will connect the system with your site so that the requests left by customers in a special form are automatically processed in CRM.

IP telephony will allow you to implement three tasks at once, each of which is critically important for the logistics business:

• recording telephone conversations;
• quick switch to the required specialist during a call;
• an autoresponder with many scripts.

Also, the CRM system can be integrated with e-mail for the purpose of both organizing mailings with offers, and notifications about the status of the order. The system's capabilities allow you to connect and use the module for sending notifications in SMS and instant messengers.

System accessibility

As required, we implement many specialized CRM functions for logistics:

• interactive maps for tracking the location and route of vehicles using GPS;
• filters for the selection of trucks that best match the request;
• generating reports with statistical data on cargo transportation and routes, fuel consumption, etc .;
• client's personal account with displaying the status of the application and terms, with the possibility of quick communication;
• consolidation of customer requests into a single delivery by cargo parameters to speed up the execution and reduce overhead costs;
• possibility of automatic scheduling of transport and couriers;
• inventory control program;
• mobile application for couriers and drivers, warehouse workers.

We suggest you create a CRM system on the principle of a constructor, with the ability to add the necessary blocks over time. If you want to qualitatively change the business processes of a logistics company, please contact AvadaCRM.