Migration from 1C to CRM

For many years, 1C was considered the most convenient tool for accounting and enterprise automation. However, it increasingly fails to meet business requirements. Business owners are no longer willing to accept the limitations of an outdated technology stack, a closed architecture, or an overloaded interface. Managers want to see the picture in real time, teams want to work in intuitive interfaces, and clients want to receive service without delays. The modern market demands flexible, scalable solutions, which is why a custom-developed CRM system is the best alternative to 1C.

If you realize that your software no longer meets your business needs and are looking for a way to move away from 1C, we can offer an effective alternative. CRM is a digital ecosystem in which all components work together seamlessly: sales, marketing, service, document management, and communications. Transitioning from 1C to a CRM system isn't just about changing software. It's an upgrade of the entire management logic, a digital transformation of processes, and a new level of flexibility.

Why businesses are abandoning 1C software

Companies are increasingly looking for 1C alternatives. The system simply can't cope with the needs of modern businesses. Let's look at the key reasons why companies of all sizes and industries are seeking 1C alternatives.

Legacy technology stack

The 1C program is built on an architecture that was created in a different reality: when the internet was slow, business processes were linear, and UX requirements were minimal. Today, companies demand speed, flexibility, convenience, and scalability.

The 1C technology stack isn't designed for quick customization, complex interfaces, or easy adaptation to a multi-channel business model. Any change is expensive, time-consuming, and risky. In the era of microservices architecture, SaaS, REST APIs, and real-time analytics, this is no longer simply irrelevant.

Limited ability to adapt to modern business models

Business has long since moved beyond the classic "sales-invoice-payment" model. Today, companies operate with subscriptions, marketplaces, affiliate programs, flexible sales funnels, digital channels, and custom service and logistics logic. However, 1C and other 1C-like programs scale poorly to these scenarios. Difficulty setting up, limited interfaces, and inflexible data structures make the full implementation of modern business models impossible. Unlike 1C CRM, however, it easily adapts to unique processes, allows for rapid hypothesis testing, and allows for product development in sync with the market.

Difficulty of integration with digital infrastructure

Modern business is an ecosystem: CRM, website, IP telephony, email marketing, messengers, payment gateways, ERP, BI analytics. All of this must be synchronized and connected in a single information space. 1C software is inherently a closed system. Any integration requires workarounds, external developers, and constant refinement. This is expensive, slow, and unreliable.

Modern CRM, similar to 1C software, especially when tailored to individual needs, easily integrates into a company's digital landscape, supports REST API, webhooks, ready-made connectors, and SDKs, allowing for the creation of a truly flexible digital ecosystem.

Which companies need an alternative to the 1C program?

A 1C alternative is equally relevant for small businesses and large companies. Regardless of size, format, and industry, today's companies are abandoning legacy software en masse in favor of personalized, scalable CRM solutions that grow with their business rather than holding it back.

A proprietary CRM system, as an alternative to 1C, is primarily needed by those companies that:

• Developing and scaling

When a business grows rapidly, it becomes constrained by the rigidly defined 1C architecture. CRM systems, especially custom ones, easily adapt to growing data volumes, staff expansion, new business lines, and branches.

• Use digital communication and sales channels

Online sales, marketplaces, targeting, email campaigns, chatbots, and multi-channel customer support all require a flexible and connected infrastructure. CRM becomes the central hub for managing these processes, something simple 1C alternatives simply cannot provide.

• Strive to automate business processes

Companies that value a well-structured system of approvals, statuses, tasks, KPIs, and dashboards can't rely on cumbersome 1C mechanisms. CRM allows you to configure automation in a way that's convenient for the business, not the software developer.

• Work in a competitive environment

If your industry requires efficiency, flexibility, personalized service, and the ability to quickly redesign processes, 1C becomes a drag. CRM, on the other hand, accelerates and stimulates change.

• They strive to reduce costs on software support and development

Working with 1C requires highly specialized in-house specialists and complex and expensive customizations. A CRM system is easier to maintain, updates faster, and, if developed individually, can be fully customized to suit business needs with minimal future costs.

In which areas of business is 1C replacement needed?

Switching from 1C to CRM is the right step toward automation, security, and growth. Regardless of your business sector, if you want to be flexible, scalable, data- and customer-focused, CRM, as an alternative to 1C for both small and large businesses, will become the foundation for a new digital architecture.

Online stores and marketplaces

CRM allows you to integrate sales, marketing, customer base, and analytics into a single ecosystem. A modern 1C-like program can handle order management, funnel automation, email marketing, chatbots, website synchronization, call tracking, and logistics integration. Meanwhile, 1C struggles with online order processing, website synchronization, marketplaces, and logistics. Integration with social media, chatbots, and email newsletters is out of the question.

Companies with sales departments (B2B and B2C)

Construction, wholesale, consulting, and equipment manufacturing—all industries with transaction cycles longer than two weeks, multiple managers, and customer segmentation require sales stage control, which 1C simply can't provide. CRM allows you to build a comprehensive sales funnel, automate reminders, manage correspondence directly from the system, and analyze sales department performance.

Financial, insurance and legal companies

These areas involve personal data, contracts, payments, and large volumes of requests. A 1C alternative like CRM helps meet deadlines, manage workloads, and manage client relationships in a single system. For such companies, security, custom UX, integration with external services (NBU, scoring, AML), customer journey automation, and high-quality usability are crucial. 1C, however, fails to meet any of these requirements.

Manufacturing enterprises

Precision, control, logistics, equipment integration, and planning are crucial in factories, plants, and manufacturing. Applications, logistics, material accounting, job statuses, and workshop or field workload planning—implementing all of this in 1C requires extensive customization, whereas a custom-developed CRM is optimally tailored to a company's unique business processes. It's a full-fledged alternative to 1C Enterprise.

Services: medicine, education, tourism

Transitioning to more functional 1C alternatives is essential for clinics, educational centers, agencies, and service companies—anyone who interacts with clients at multiple stages, processes personal data, manages appointments, reminders, and personalization. Where the customer journey is paramount, 1C doesn't provide the necessary flexibility. CRM replaces Excel, calendars, and instant messaging apps with a single platform for managing client history, scheduling, payments, and communications.

How to transition from 1C to CRM

With us, migrating from 1C to a CRM system isn't a leap into the unknown, but a transparent, controlled, and step-by-step process. Our team supports you every step of the way to ensure all your data is preserved, business nuances are taken into account, and a system is implemented that truly works.

Migrating from 1C to a CRM with a robust architecture, clean code, and flexible logic that easily adapts to changes, scaling, and team growth will require several steps.

Audit of current systems and business processes

The goal of the transition is not just to migrate, but to improve. An alternative to 1C Accounting must address weaknesses. Therefore, before replacing 1C, it's important to understand how everything currently works. Analysts conduct a thorough audit, which includes:

• analysis of the structure of the 1C version used: which modules are used, which are not, and why;
• Analysis of all business processes: how applications are processed, how payments are recorded, how the warehouse is managed and how interactions with clients are carried out;
• assessment of data quality: relevance, completeness, presence of duplicates;
• search for “manual” operations that can and should be automated;
• Analysis of integrations with the website, telephony, payment systems, banking, and document management services.

Based on the analysis, technical specifications will be developed taking into account the specifics of the industry, objectives, and scale of the business.

Designing the architecture of a new CRM

When designing a CRM, it's important to understand that it shouldn't be a clone of 1C, but a flexible tool tailored to your business, not the other way around. At this stage, our team:

• designs UX interaction logic and user scenarios, simplifying processes for users as much as possible;
• develops interfaces and defines modules for real-world scenarios;
• lays down the logic of automation (funnels, triggers, reminders, templates);
• plans access levels, roles and privileges for departments and users;
• defines the list of required integrations for advanced capabilities.

Interface prototyping

At this stage, an interactive prototype is created—a visual model of the future CRM system that can be tested and improved before development begins. Using prototyping, the client can demonstrate key system screens (customer database, documents, reports, tasks, deals, communications), navigation, data structure, and the relationships between modules—and then approve and make adjustments.

UI design creation

Designers develop the CRM's visual style—color schemes, fonts, icons, and interface elements—to ensure it's attractive, logically placed, and consistent with the company's visual style. The system should look modern, unique, and easy to understand.

Data migration from 1C to CRM

Data transfer is one of the most critical stages. Our specialists ensure the most secure and accurate migration:

• export the database from 1C: clients, orders, goods, invoices, balances, payments, documents;
• perform data cleaning and normalization: remove duplicates, eliminate formatting errors, and bring them to a unified standard;
• configure import into a new CRM while maintaining connections between entities.

With us, you don't lose your history when switching to the equivalent of 1C; instead, you convert it into a format convenient for analysis.

Creating a program code

This is a key stage where a prototype is transformed into a fully functional digital system, fully customized to your processes. It consists of:

• Backend development – system logic, API, and databases – using modern technologies (Node.js, Laravel, Python) for reliability, performance, and scalability.
• Creating user interfaces using languages, libraries, and JavaScript frameworks (React, Vue.js, etc.). This ensures high performance, adaptability to different devices, and intuitive interaction logic.
• Configure data exchange with external systems via API or custom connectors.

Testing

Before replacing 1C, a CRM program undergoes comprehensive testing: all functions, scenarios, and roles are verified, edge cases are addressed, load testing is performed, and the security and stability of integrations are assessed. We test both the server and client components – on various devices, in real-world business scenarios. The goal is to identify and fix errors before release, ensuring the CRM operates stably, quickly, and without interruptions from day one.

Staff training and full launch

We can make your CRM ultra-tech-savvy, but if your employees are consciously reluctant to use accounting software other than 1C or are afraid of a new management system, it won't deliver the desired results. That's why we conduct training sessions, provide documentation and video tutorials, and answer questions.

Support, maintenance and development

After migrating from 1C to CRM, you're not left alone with the system. We provide technical support, promptly respond to questions and issues, help expand functionality as your business grows, and update your security system. Your CRM will always remain up-to-date, fast, and convenient.

What are the benefits of switching to CRM from 1C?

Replacing 1C with a custom management system is a complete reboot of your entire business management system. You're transitioning from a rigid accounting system to a flexible digital platform, gaining a number of competitive advantages.

• A transparent and manageable sales cycle. With CRM, you can get visual funnels, statuses, automatic reminders, and a history of each contact. Managers are always informed: at what stage of the funnel the client is stuck, who was managing them, when they were contacted, and what's planned next. Managers no longer lose leads—the system automatically reminds them when to call back and what to offer.
• Automate routine tasks. CRM speeds up work, reduces errors, and increases team efficiency by offloading routine tasks from employees. Generating invoices, sending emails, setting tasks, and generating reports—all of this can be automated.
• Integration with other tools. The CRM can connect to your website, phone system, social media, email, messengers, advertising systems, warehouses, and payment systems. This allows you to work in a single window, rather than switching between multiple tabs.
• Real-time data analytics. CRM is a 1C-like tool that transforms data into a management tool using customizable dashboards, KPIs, and real-time metrics. Managers see the real situation and can respond quickly.
• Flexibility and scalability. Modern CRM systems, similar to 1C Enterprise, don't limit you to a single configuration, allowing you to add modules, roles, and fields, change the logic and design, and grow with your business.
• Security and access control. Access rights management, activity logging, and encryption are all implemented much more simply and modernly than in 1C.
• A single point of contact with the client. It doesn't matter where the client contacts you: WhatsApp, email, or Instagram. The CRM's omnichannel capabilities allow you to collect all communications and interaction history in a single window.

How to migrate from 1C to CRM?

Replacing 1C with a custom management system is one of the most popular services provided by AVADA MEDIA. For over 10 years, our team has been helping businesses of various sizes and industries migrate from 1C to custom CRM systems, from retail and eCommerce to manufacturing. We develop modern 1C alternatives that not only replace outdated programs but also open up new management horizons.

We offer a modern and comprehensive approach to migrating your business from 1C to a custom CRM – with customizable functionality and design, a flexible and reliable architecture, compliant with modern information security requirements, and seamless integration with marketing, financial, and analytical systems, instant messaging, and IP telephony.

With us, the transition from 1C to CRM becomes a clear, manageable, and effective process that helps take your business to a new level of efficiency and digital maturity.